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Short, sharp 2 hour session that is conveniently located, open to the whole industry and FREE to attend

Hear exciting announcements that will shape our entire industry

Get the inside scoop from customers and benefit from the latest research to help your business grow and compete

Sunday April 8th, 2pm - 4pm – LVCC

This is a must-attend session on the eve of NAB Show where technology suppliers and their customers come together to discuss and define the future of our industry. As well as arming delegates with the insights they need to drive their business forward, it also offers a unique networking opportunity to make new contacts and strengthen relationships.

At this time of transformational change, the old “arms’ length” seller-buyer model is no longer tenable. Creative collaboration - solving problems and building solutions together - has become the only way forward; the future of technology vendors is inextricably bound up with the challenges broadcasters and media companies face.

 

According to IABM’s latest research, 35% of end-users are now building some of their own systems using in-house software skills and microservices. The vast majority still prefer best-of-breed solutions, and are sharing their roadmaps to enable vendors to work collaboratively with them to achieve the solution they need; creative collaboration is the answer. “Our business is critical to yours, and your business is critical to ours” is the new paradigm.

 

IABM is committed to facilitating this creative collaboration between technology vendors and their broadcast and media customers. This session will provide a unique platform to explore how we can better navigate industry transformation together in a period of transition to new business and technical models.

We will be joined by a panel of influential thought leaders from the pinnacle of the broadcast and media technology industry to let us into the secrets of successful creative collaboration. And we’ll have real-life case studies, exploring how working together collaboratively offers both sides of the industry a better way forward. 

Agenda

1.45pm - Delegate arrival (tea, coffee and cookies to be served)


2pm – Prompt start


IABM new industry model – Peter White, CEO, IABM


Vendors focus

 

  • Thought leadership discussion between John Ive (Director of Strategic Insight, IABM) and Timothy Shoulders (President, Grass Valley, a Belden Brand) on the current state of the industry.

  • "Video Delivery and Machine Learning in the Cloud" - Kip Schauer - Global Head of Media and Entertainment - Google Cloud

  • Piksel - "Building a customer focused product" - Trying to build a DevOps culture into an organisation is hard – trying to build a customer focussed product is also hard, with the creation of our microservices based architecture, we had to move away from a traditional function-based structure to one continuously aligned with customer outcomes. The culture we've established at Piksel is one of the team over the individual. It's not just a case of swapping out everyone's objectives, it's about breaking down the siloes in development and creating a team that comes together early enough to think about where the problems might lie further down the road. Piksel started from the ground up with the aim of building a truly customer focussed product and team.


Market analysis and the changing face of business models – Lorenzo Zanni, Lead Research Analyst, IABM


Case Studies – Vendors together with their customers

Dell - “The best…[ideas|solutions|technologies] are not developed in a vacuum”
Molly Connolly (Director, Industry Strategy and Partner Marketing) and Nancy Eperjesy (Co-founder & CEO of Mettle)
 
Molly and Nancy will discuss how collaboration is a full ecosystem requirement in today’s business – between technology solution providers with each other and their customers to deliver the best solutions. Molly and Nancy will show real-world examples of this.

Avid - “Workflows Beyond Boundaries”
Paul Thompson (Strategic Solutions Director, Avid) and Paul Clennell (CTO Dock 10)

Dock 10 have one of the most advanced studio facilities in Media City (UK) which they built on Avid architecture and infrastructure including latest studio workflows, tiered storage, post-production media workflows and MAM . . . and are now collaborating to take the studio facility beyond the campus.  Paul Clennell and Paul Thompson will be discussing how the two organisations collaborate, challenge and innovate together.

NEP Group - “NEP’s Mediabank Solution for Discovery’s Coverage of the 2018 Olympic Games”
Lasse Wiik (CTO of NEP Media Services)

Panel session - Customers bring together key themes from the previous three sessions 

Summary and key take-aways – John Ive, Director Strategic Insight, IABM

 

3.50pm - Drinks and Networking

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